The one-person marketing team is viable. It is also a trap.
Companies are hiring one PMM and expecting AI to do the rest. Some of that expectation is fair. Most of it is not. Here is where the line is.
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The 10-touchpoint rule: why gating your docs is developer marketing malpractice
Developers need to encounter your product roughly 10 times before they convert. Every email gate, every 'request a demo' button, every forced signup destroys a touchpoint you cannot get back.
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DevRel is marketing. Stop pretending otherwise.
The pretense that developer relations is not marketing creates org chart dysfunction, measurement confusion, and career dead-ends. Accepting it makes everything easier.
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The McDonald's CEO was more authentic than you think
The internet piled on Chris Kempczinski for a bad burger bite. But his Instagram tells a different story. And the rush to mock him says more about us than it does about him.
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What is technical marketing?
Technical marketing is what happens when your buyer is technical. In 2026, every buyer is becoming technical. APIs, configs, and agentic interfaces mean the principles of developer marketing now apply to all marketing.
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Taste is the most valuable skill in marketing
AI commoditizes execution. Anyone can generate a blog post. The bottleneck is no longer production. It is judgment. The marketers who can evaluate, choose, and edit will win.
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Good marketing in the AI era
Everyone thinks AI makes marketing cheaper. I think it makes the gap between great marketing and bad marketing permanent. I am willing to bet my career on this.
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When communities become toxic
The Olympics remind us that fierce competition and mutual respect can coexist. Somewhere along the way, tech forgot that.
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