Picks and Shovels: tech marketing for the AI era.
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AI commoditizes execution. Anyone can generate a blog post. The bottleneck is no longer production. It is judgment. The marketers who can evaluate, choose, and edit will win.
Read Taste is the most valuable skill in marketingEveryone thinks AI makes marketing cheaper. I think it makes the gap between great marketing and bad marketing permanent. I am willing to bet my career on this.
Read Good marketing in the AI eraThe Olympics remind us that fierce competition and mutual respect can coexist. Somewhere along the way, tech forgot that.
Read When communities become toxic