12 articles
Content Strategy
Articles and guides about Content Strategy.
Marketing to machines
ChatGPT recommending your product and a coding agent installing it are two different outcomes. Measuring mentions alone can hide whether coding agents can use what you sell.
What developer events are actually for
Every year somebody asks whether the event budget is worth it, and every year it is argued with the wrong numbers. The case got stronger this year.
Your changelog is a marketing channel
A blog post is easy to fake. A dated record of what you shipped, week after week, is not. That is why the least-loved page you own is doing the most work right now.
The art of reuse: turning a conference talk into a campaign
Forty hours of an engineer's time for twenty-five minutes in front of a hundred people is negative ROI. It only turns positive if the talk produces assets, and the first one you should demand is the blog post.
The content that can't be generated
I ran several experiments with AI generated content this last year. They all sucked. Here are the three kinds of content that still work, because they can't be generated.
How to write a great developer case study
The Developer Q&A: case studies that developers don't hate
How to choose what developer content to build
One of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are given an edict to "build content and drive growth,...
The 12 types of content that work for developers
I write a lot about content. I've provided a few tips on how to create content, a process for producing content within your Developer Relations team (hint: it's not just Developer Advocates writing st...
What is solution marketing and why should you care?
Plus, seven tactics to implement solution marketing on your team.
How to produce developer content
If you've been reading my blog posts thus far, you know that a big component of my go-to-market plan is producing massive amounts of great content. This content can take the form of blog posts, white ...
Seven tips for building your content strategy
I am often asked by founders and DevRel leaders where they should focus their content efforts. I've done this work countless times at numerous companies, big and small. Take it from me. Here are seven t...
How to write a great Getting Started Guide
Imagine you've seen chatter about a cool new product on social media or via word of mouth from your friends. You go to the website for this product, you get the gist of what it does, you see ...
