
Developer marketing for startups: the no-budget playbook
You don't need a big budget to market effectively to developers. Here's how early-stage startups can build awareness, drive adoption, and compete with well-funded competitors.
Read moreI wrote the book on developer marketing. Literally. Picks and Shovels hit #1 on Amazon.
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You don't need a big budget to market effectively to developers. Here's how early-stage startups can build awareness, drive adoption, and compete with well-funded competitors.
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Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.
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Outages, viruses, billing errors, and more. Be prepared today for things to go wrong with your product tomorrow. Sunny days are always the best days to buy an umbrella.
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If I had a dollar every time an exec or CEO asked me to "build a developer community," I'd have a lifetime supply of dollar bills and a headache from rolling my eyes. Not to contradict the title of my...
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