AI Content Creation
Creating content with AI assistance
Mastering the PMM interview
An LLM can now generate every artifact a take-home test used to measure, with extraordinary detail and high accuracy. So what is the product marketing interview now?
Developer marketing needs pi-shaped marketers
T-shaped worked when one deep skill plus cross-training was enough. With unlimited tokens and shrinking headcount, a marketer can genuinely excel at more than one thing, and in developer marketing the second leg is coding.
The art of reuse: turning a conference talk into a campaign
Forty hours of an engineer's time for twenty-five minutes in front of a hundred people is negative ROI. It only turns positive if the talk produces assets, and the first one you should demand is the blog post.
How marketing supports the PRFAQ process
An LLM can produce a flawless PRFAQ in about ninety seconds. The value of the exercise sits in the argument your organization has about who it is fighting for, and that argument still costs something.
Is PMM going to survive the AI reckoning?
The role will survive. Most of the people currently in it might not. Not because AI is good at product marketing, but because the essence of the job was never the artifacts.
The content that can't be generated
I ran several experiments with AI generated content this last year. They all sucked. Here are the three kinds of content that still work, because they can't be generated.
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