Picks and Shovels: tech marketing for the AI era.

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AI-Powered Marketing

AI MarketingTools and Prompts

Supercharge your developer marketing with AI. Ready-to-use prompts, workflow integrations, and strategies for Claude, ChatGPT, and the modern AI stack.

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Tools Covered

AI is transforming marketing

AI tools have fundamentally changed how I work. I use Claude for writing and complex thinking, ChatGPT for organization and structured output, and Perplexity for research. Combined with MCP servers for Notion, Linear, and Supabase, I command nearly all marketing operations from a single interface.

This hub collects everything I have written about using AI for developer marketing. From specific prompts you can copy today to strategic frameworks for building an AI-integrated workflow.

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AI Tools and Platforms
Prompts and Templates
AI Workflows
AI Content Creation

AI Tools and Platforms

Guides to Claude, ChatGPT, Perplexity, and specialized AI tools

The dark funnel ate your developer marketing attribution

The dark funnel ate your developer marketing attribution

Developer marketing attribution was already unreliable before AI. Now most of the buying journey happens in AI tools and communities your dashboard will never see. That slice is shrinking fast.

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I built agents that work while I sleep

I built agents that work while I sleep

A lightweight agent system that runs on my Mac, reuses every MCP server and skill I've built up in Claude Code, and gives me guardrails I actually trust. Here's what it does and how it's built.

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Six ways to shape your marketing career going forward

Six ways to shape your marketing career going forward

Every marketer will have access to the same AI tools. The question is what you do with them. Here are six skills that will separate the marketers who thrive from the ones who get replaced.

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Agent Skills for developer marketing: Picks and Shovels in your AI workflow

Agent Skills for developer marketing: Picks and Shovels in your AI workflow

I turned my book on developer marketing into Agent Skills. Now Claude can apply the frameworks directly to your product launches, positioning, and GTM strategy.

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How I use Claude to automate developer marketing (and how you can too)

How I use Claude to automate developer marketing (and how you can too)

I built a system that turns the marketing frameworks I wrote about in my book into Claude-powered tools. Now I generate in minutes what used to take hours. The output follows the same frameworks I've refined over years of practice. And I can focus on strategy instead of execution.

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My AI flow state: how I use AI to transform my marketing workflow

My AI flow state: how I use AI to transform my marketing workflow

I've developed what I call my "AI flow state." It's a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.

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Prompts and Templates

Ready-to-use prompts for marketing tasks

An AI prompt for developer events: from meetups to mega-conferences

An AI prompt for developer events: from meetups to mega-conferences

Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.

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AI Workflows

Integrating AI into your daily marketing work

How to use AI for competitive analysis in developer tools

How to use AI for competitive analysis in developer tools

AI does not replace competitive analysis. It makes you faster at the tedious parts so you can spend more time on judgment calls. Here is my exact workflow.

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Developer marketing vs. growth marketing: why the playbooks are different

Developer marketing vs. growth marketing: why the playbooks are different

Growth marketing tactics that work for consumer apps will fail with developers. Here is why and what to do instead.

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Making your content AI-friendly in 2026

Making your content AI-friendly in 2026

AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.

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AI Content Creation

Creating content with AI assistance

Every AI product sounds the same. Fix your positioning.

Every AI product sounds the same. Fix your positioning.

Every AI product in every category is positioned the same way. The frameworks you learned in B2B school are producing the mess. Changing the first question you ask will fix it.

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The one-person marketing team is viable. It is also a trap.

The one-person marketing team is viable. It is also a trap.

Companies are hiring one PMM and expecting AI to do the rest. Some of that expectation is fair. Most of it is not. Here is where the line is.

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How marketing supports the PRFAQ process

How marketing supports the PRFAQ process

A PRFAQ is a starting document, not a final one. Its job is to rally the team around the customer and their pain, which means the language has to be customer-centric. Here is how marketing helps.

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The 10-touchpoint rule: why gating your docs is developer marketing malpractice

The 10-touchpoint rule: why gating your docs is developer marketing malpractice

Developers need to encounter your product roughly 10 times before they convert. Every email gate, every 'request a demo' button, every forced signup destroys a touchpoint you cannot get back.

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AI product marketing: how AI changes every phase of the PMM job

AI product marketing: how AI changes every phase of the PMM job

AI is changing product marketing from research to launch to measurement. Here is what actually works, what does not, and where human judgment still matters.

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Marketing AI features to developers

Marketing AI features to developers

Every developer product is adding AI features. Most market them wrong. Developers care about what the AI does, how it works, and whether they can trust it.

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Frequently asked questions

What AI tools are most useful for developer marketing?

Claude excels at complex writing and analysis tasks. ChatGPT is great for structured output and organization. Perplexity is best for research with citations. For coding, GitHub Copilot and Cursor help with technical content. MCP servers enable integration with tools like Notion, Linear, and databases for seamless workflows.

How can AI help with content creation for developers?

AI can help brainstorm topics, create outlines, draft initial content, improve technical accuracy, generate code examples, optimize for SEO and AEO, repurpose content across formats, and translate content for different audiences. The key is using AI as an assistant while maintaining your authentic voice and expertise.

What is Answer Engine Optimization (AEO)?

AEO is optimizing content to be cited by AI systems like ChatGPT, Claude, and Perplexity when answering user questions. It involves using clear structure, FAQ sections with schema markup, authoritative content, and explicit entity naming. AEO is becoming as important as traditional SEO as more users get answers from AI assistants.

How do you maintain authenticity when using AI for marketing?

Use your existing expertise and brand philosophy as constraints for AI output. Review and edit all AI-generated content. Focus on unique insights and experiences that AI cannot replicate. Use AI for efficiency on routine tasks while keeping strategic thinking and relationship building human-driven.

What are the best AI prompts for marketing tasks?

Effective prompts include context about your product, target audience, and desired tone. Specify format, length, and any constraints. For developer content, include technical requirements. Chain prompts for complex tasks: research first, then outline, then draft. Always iterate and refine output rather than using raw AI text.

Explore more topics

This is one piece of the developer marketing puzzle. Explore our other resource hubs.

Developer Marketing Hub

Complete guide to marketing to developers

Content Strategy Hub

Content that developers want to read

Developer Relations Hub

Building and scaling developer advocacy programs

Product Marketing Hub

Positioning, messaging, and go-to-market for developer tools

Picks and Shovels: Marketing to Developers During the AI Gold Rush

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