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AI-Powered Marketing

AI MarketingTools and Prompts

Supercharge your developer marketing with AI. Ready-to-use prompts, workflow integrations, and strategies for Claude, ChatGPT, and the modern AI stack.

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Prompts
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Tools Covered

AI is transforming marketing

AI tools have fundamentally changed how I work. I use Claude for writing and complex thinking, ChatGPT for organization and structured output, and Perplexity for research. Combined with MCP servers for Notion, Linear, and Supabase, I command nearly all marketing operations from a single interface.

This hub collects everything I have written about using AI for developer marketing. From specific prompts you can copy today to strategic frameworks for building an AI-integrated workflow.

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AI Tools and Platforms
Prompts and Templates
AI Workflows
AI Content Creation

AI Tools and Platforms

Guides to Claude, ChatGPT, Perplexity, and specialized AI tools

How I use Claude to automate developer marketing (and how you can too)

How I use Claude to automate developer marketing (and how you can too)

I built a system that turns the marketing frameworks I wrote about in my book into Claude-powered tools. Now I generate in minutes what used to take hours. The output follows the same frameworks I've refined over years of practice. And I can focus on strategy instead of execution.

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My AI Flow State: How I use AI to transform my marketing workflow

My AI Flow State: How I use AI to transform my marketing workflow

I've developed what I call my "AI flow state." It's a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.

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Prompts and Templates

Ready-to-use prompts for marketing tasks

AI Prompt: From Meetups to Mega‑Conferences

AI Prompt: From Meetups to Mega‑Conferences

Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.

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AI Workflows

Integrating AI into your daily marketing work

Making your content AI-friendly in 2026

Making your content AI-friendly in 2026

AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.

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AI Content Creation

Creating content with AI assistance

Does positioning still matter?

Does positioning still matter?

AI agents can read your docs, evaluate your capabilities, and match you to customer needs without a positioning statement. So does positioning still matter? The answer changed my thinking.

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What is DevRel? The complete guide to developer relations

What is DevRel? The complete guide to developer relations

Developer relations is one of the fastest-growing functions in tech, yet one of the least understood. This guide explains what DevRel is, what it isn't, and how to build effective programs.

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The 5 best developer marketing books in 2026

The 5 best developer marketing books in 2026

A comprehensive guide to the essential books for developer marketing and developer relations professionals. From foundational texts to the latest strategies for the AI era.

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Your docs are for AI now (and this changes everything about Developer Relations)

Your docs are for AI now (and this changes everything about Developer Relations)

AI coding agents are now the biggest consumer of your docs. The necessary change in how we write docs is a harbinger of the changes necessary in Developer Relations strategy, overall.

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When everyone becomes a builder, every company becomes a developer tools company

When everyone becomes a builder, every company becomes a developer tools company

After 30 years of marketing developer tools at companies like Sun Microsystems, Microsoft, Amazon Web Services, Meta, Twitter, Timescale, and Supabase, I've written the definitive guide to developer marketing. "Picks & Shovels: Marketing to Developers During the AI Gold Rush" is available now.

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Aligning Developer Marketing with Product

Aligning Developer Marketing with Product

Developer marketing and product teams must work in lockstep to ensure seamless messaging, adoption, and growth. Unlike traditional marketing, developer marketing must be deeply embedded in the product lifecycle to support bottom-up adoption.

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Frequently asked questions

What AI tools are most useful for developer marketing?

Claude excels at complex writing and analysis tasks. ChatGPT is great for structured output and organization. Perplexity is best for research with citations. For coding, GitHub Copilot and Cursor help with technical content. MCP servers enable integration with tools like Notion, Linear, and databases for seamless workflows.

How can AI help with content creation for developers?

AI can help brainstorm topics, create outlines, draft initial content, improve technical accuracy, generate code examples, optimize for SEO and AEO, repurpose content across formats, and translate content for different audiences. The key is using AI as an assistant while maintaining your authentic voice and expertise.

What is Answer Engine Optimization (AEO)?

AEO is optimizing content to be cited by AI systems like ChatGPT, Claude, and Perplexity when answering user questions. It involves using clear structure, FAQ sections with schema markup, authoritative content, and explicit entity naming. AEO is becoming as important as traditional SEO as more users get answers from AI assistants.

How do you maintain authenticity when using AI for marketing?

Use your existing expertise and brand philosophy as constraints for AI output. Review and edit all AI-generated content. Focus on unique insights and experiences that AI cannot replicate. Use AI for efficiency on routine tasks while keeping strategic thinking and relationship building human-driven.

What are the best AI prompts for marketing tasks?

Effective prompts include context about your product, target audience, and desired tone. Specify format, length, and any constraints. For developer content, include technical requirements. Chain prompts for complex tasks: research first, then outline, then draft. Always iterate and refine output rather than using raw AI text.

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This is one piece of the developer marketing puzzle. Explore our other resource hubs.

Developer Marketing Hub

Complete guide to marketing to developers

Content Strategy Hub

Content that developers want to read

Picks and Shovels: Marketing to Developers During the AI Gold Rush

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