AI-Powered Marketing

AI MarketingTools and Prompts

Supercharge your developer marketing with AI. Ready-to-use prompts, workflow integrations, and strategies for Claude, ChatGPT, and the modern AI stack.

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AI is transforming marketing

AI tools have fundamentally changed how I work. I use Claude for writing and complex thinking, ChatGPT for organization and structured output, and Perplexity for research. Combined with MCP servers for Notion, Linear, and Supabase, I command nearly all marketing operations from a single interface.

This hub collects everything I have written about using AI for developer marketing. From specific prompts you can copy today to strategic frameworks for building an AI-integrated workflow.

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Prompts and Templates

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AI Tools and Platforms

Guides to Claude, ChatGPT, Perplexity, and specialized AI tools

Mar 11, 2026

I built an AI agent platform. Here's how it works.

An Agent Server, a macOS menu bar app, an iOS app, a monitoring dashboard. All built on Claude Code and the Agent SDK. Here's every piece and what it does.

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Feb 9, 2026

Agent Skills for developer marketing: Picks and Shovels in your AI workflow

I turned my book on developer marketing into Agent Skills. Now Claude can apply the frameworks directly to your product launches, positioning, and GTM strategy.

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Oct 29, 2025

How I use Claude to automate developer marketing (and how you can too)

I built a system that turns the marketing frameworks I wrote about in my book into Claude-powered tools. Now I generate in minutes what used to take hours. The output follows the same frameworks I've refined over years of practice. And I can focus on strategy instead of execution.

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Sep 5, 2025

My AI Flow State: How I use AI to transform my marketing workflow

I've developed what I call my "AI flow state." It's a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.

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Prompts and Templates

Ready-to-use prompts for marketing tasks

Nov 28, 2025

AI Prompt: From Meetups to Mega‑Conferences

Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.

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AI Workflows

Integrating AI into your daily marketing work

Jan 12, 2026

Making your content AI-friendly in 2026

AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.

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AI Content Creation

Creating content with AI assistance

Mar 10, 2026

Good marketing in the AI era

Everyone thinks AI makes marketing cheaper. I think it makes the gap between great marketing and bad marketing permanent. I am willing to bet my career on this.

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Mar 5, 2026

Lifecycle marketing for developers

Most lifecycle emails for developer products are spam with better targeting. The fix is behavioral triggers, not better copy.

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Mar 3, 2026

If Picks and Shovels had one more chapter: marketing to AI agents

I published the book in 2025. If I were adding one chapter today, it would be called Marketing to AI Agents. Here are the three ideas I would put inside it.

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Feb 18, 2026

I wrote a novel

Many novelists are turning to AI to write their stories. I went the other way. I wrote a technothriller the old-fashioned way, and the characters surprised everyone, including me.

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Feb 14, 2026

Take a bow, you earned it

You have done the work. Now you need to show up and claim what's yours.

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Feb 5, 2026

Does positioning still matter?

AI agents can read your docs, evaluate your capabilities, and match you to customer needs without a positioning statement. So does positioning still matter? The answer changed my thinking.

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Frequently asked questions

What AI tools are most useful for developer marketing?

Claude excels at complex writing and analysis tasks. ChatGPT is great for structured output and organization. Perplexity is best for research with citations. For coding, GitHub Copilot and Cursor help with technical content. MCP servers enable integration with tools like Notion, Linear, and databases for seamless workflows.

How can AI help with content creation for developers?

AI can help brainstorm topics, create outlines, draft initial content, improve technical accuracy, generate code examples, optimize for SEO and AEO, repurpose content across formats, and translate content for different audiences. The key is using AI as an assistant while maintaining your authentic voice and expertise.

What is Answer Engine Optimization (AEO)?

AEO is optimizing content to be cited by AI systems like ChatGPT, Claude, and Perplexity when answering user questions. It involves using clear structure, FAQ sections with schema markup, authoritative content, and explicit entity naming. AEO is becoming as important as traditional SEO as more users get answers from AI assistants.

How do you maintain authenticity when using AI for marketing?

Use your existing expertise and brand philosophy as constraints for AI output. Review and edit all AI-generated content. Focus on unique insights and experiences that AI cannot replicate. Use AI for efficiency on routine tasks while keeping strategic thinking and relationship building human-driven.

What are the best AI prompts for marketing tasks?

Effective prompts include context about your product, target audience, and desired tone. Specify format, length, and any constraints. For developer content, include technical requirements. Chain prompts for complex tasks: research first, then outline, then draft. Always iterate and refine output rather than using raw AI text.

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This is one piece of the developer marketing puzzle. Explore our other resource hubs.

Developer Marketing Hub

Complete guide to marketing to developers

Content Strategy Hub

Content that developers want to read

Developer Relations Hub

Building and scaling developer advocacy programs

Product Marketing Hub

Positioning, messaging, and go-to-market for developer tools

Picks and Shovels: Marketing to Developers During the AI Gold Rush

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