| 3m read
I wrote a novel
Many novelists are turning to AI to write their stories. I went the other way. I wrote a technothriller the old-fashioned way, and the characters surprised everyone, including me.
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Expert insights on developer marketing, developer relations, and building products developers love.
| 9m read
API marketing strategy: how to promote your developer platform
APIs are products, and they need marketing. But API marketing differs from traditional product marketing in important ways. Here's how to build a strategy that drives developer adoption.
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| 4m read
Open source landing page templates you can actually program
Every landing page builder is drag-and-drop. None of them have APIs. So I built templates that are just TypeScript configuration objects.
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| 1m read
Take a bow, you earned it
You have done the work. Now you need to show up and claim what's yours.
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| 8m read
Developer content strategy: creating content developers actually read
Most developer content gets ignored. Here's how to create content that cuts through the noise, earns developer trust, and actually drives product adoption.
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| 9m read
Agent Skills for developer marketing: Picks and Shovels in your AI workflow
I turned my book on developer marketing into Agent Skills. Now Claude can apply the frameworks directly to your product launches, positioning, and GTM strategy.
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| 13m read
Does positioning still matter?
AI agents can read your docs, evaluate your capabilities, and match you to customer needs without a positioning statement. So does positioning still matter? The answer changed my thinking.
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| 8m read
Developer marketing vs traditional B2B marketing: 7 critical differences
Developer marketing isn't just B2B marketing for a technical audience. It's fundamentally different in approach, tactics, and mindset. Here are the seven differences that matter most.
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| 10m read
What is DevRel? The complete guide to developer relations
Developer relations is one of the fastest-growing functions in tech, yet one of the least understood. This guide explains what DevRel is, what it isn't, and how to build effective programs.
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| 16m read
Mastering the PMM interview
PMM interviews are brutal. 400+ applicants per role, months of searching, and high-stakes presentations. Here's how to prepare for interviews at startups, scale-ups, and FAANG.
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| 20m read
The indie developer's guide to getting your first users
You built something. Now what? A practical guide to getting your first users, then your first hundred, then your first thousand. No marketing degree required. Just tactics that actually work for indie developers.
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| 7m read
10 developer marketing best practices for 2026
Developer marketing continues to evolve. Here are the ten practices that separate successful developer marketing programs from the rest in 2026.
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