| 11m read
Does positioning still matter?
AI agents can read your docs, evaluate your capabilities, and match you to customer needs without a positioning statement. So does positioning still matter? The answer changed my thinking.
Read moreBlog
Expert insights on developer marketing, developer relations, and building products developers love.
| 8m read
Developer marketing vs traditional B2B marketing: 7 critical differences
Developer marketing isn't just B2B marketing for a technical audience. It's fundamentally different in approach, tactics, and mindset. Here are the seven differences that matter most.
Read more
| 10m read
What is DevRel? The complete guide to developer relations
Developer relations is one of the fastest-growing functions in tech, yet one of the least understood. This guide explains what DevRel is, what it isn't, and how to build effective programs.
Read more
| 16m read
Mastering the PMM interview
PMM interviews are brutal. 400+ applicants per role, months of searching, and high-stakes presentations. Here's how to prepare for interviews at startups, scale-ups, and FAANG.
Read more
| 20m read
The indie developer's guide to getting your first users
You built something. Now what? A practical guide to getting your first users, then your first hundred, then your first thousand. No marketing degree required. Just tactics that actually work for indie developers.
Read more
| 7m read
10 developer marketing best practices for 2026
Developer marketing continues to evolve. Here are the ten practices that separate successful developer marketing programs from the rest in 2026.
Read more
| 11m read
Developer marketing for startups: the no-budget playbook
You don't need a big budget to market effectively to developers. Here's how early-stage startups can build awareness, drive adoption, and compete with well-funded competitors.
Read more
| 12m read
Making your content AI-friendly in 2026
AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.
Read more
| 7m read
The 5 best developer marketing books in 2026
A comprehensive guide to the essential books for developer marketing and developer relations professionals. From foundational texts to the latest strategies for the AI era.
Read more
| 5m read
Writing the perfect launch blog post
Don't bury the lede. Learn how to write effective launch blog posts with a proven structure that gets readers' attention from the first sentence. This post covers everything from crafting the perfect opening to structuring below-the-fold content that converts.
Read more
| 19m read
The complete developer marketing guide (2026 edition)
Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.
Read more
| 9m read
How to measure developer marketing ROI
Measuring developer marketing is notoriously difficult. Long buying cycles, word-of-mouth influence, and indirect attribution make traditional metrics incomplete. Here's how to build a measurement framework that actually works.
Read more