Making your content AI-friendly in 2026
AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.
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Expert insights on developer marketing, developer relations, and building products developers love.
The 5 best developer marketing books in 2026
A comprehensive guide to the essential books for developer marketing and developer relations professionals. From foundational texts to the latest strategies for the AI era.
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Writing the perfect launch blog post
Don't bury the lede. Learn how to write effective launch blog posts with a proven structure that gets readers' attention from the first sentence. This post covers everything from crafting the perfect opening to structuring below-the-fold content that converts.
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The complete developer marketing guide (2026 edition)
Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.
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How to measure developer marketing ROI
Measuring developer marketing is notoriously difficult. Long buying cycles, word-of-mouth influence, and indirect attribution make traditional metrics incomplete. Here's how to build a measurement framework that actually works.
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Developer marketing frameworks and templates you can steal
Practical frameworks and templates for developer marketing. Positioning documents, launch plans, content strategies, and more, all ready to adapt for your products.
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AI Prompt: From Meetups to Mega‑Conferences
Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.
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What exactly is the product?
As PMMs, our job is not to sell features. Our job is to sell the complete experience. Every touchpoint. Every workflow. Every moment of friction. If any piece of the customer journey sucks, the whole product sucks.
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How I use Claude to automate developer marketing (and how you can too)
I built a system that turns the marketing frameworks I wrote about in my book into Claude-powered tools. Now I generate in minutes what used to take hours. The output follows the same frameworks I've refined over years of practice. And I can focus on strategy instead of execution.
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Your docs are for AI now (and this changes everything about Developer Relations)
AI coding agents are now the biggest consumer of your docs. The necessary change in how we write docs is a harbinger of the changes necessary in Developer Relations strategy, overall.
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Your CEO Will Hate Your Keynote (And Here's How to Survive It)
Writing keynotes for executives isn't just about crafting compelling narratives. It's about translating strategic positioning into a story that resonates with thousands of people who didn't choose to be there.
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My AI Flow State: How I use AI to transform my marketing workflow
I've developed what I call my "AI flow state." It's a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.
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