Developer marketing
I’m Prashant Sridharan.
For 30 years I’ve helped developer tools win, from Sun to Microsoft to AWS to Meta to Twitter to Supabase. I build marketing teams, launch products, and turn technical founders into market leaders.
#1 Amazon best-seller
Picks and Shovels
Marketing to developers during the AI gold rush. The strategy, execution, and real lessons behind technical marketing that works.
Writing
All posts →What I do
- Strategy
- 30+ years of developer marketing and go-to-market strategy, from positioning to launch.
- Community
- Built and led developer communities at Sun, Microsoft, AWS, Meta, and Twitter.
- Growth
- Helping startups and enterprises accelerate developer adoption and pipeline.