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The complete developer marketing guide: selected excerpts from Picks and Shovels
Selected passages from Picks and Shovels, arranged in the order a developer marketing program actually runs.
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I am Prashant Sridharan, developer marketing expert.
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From Sun to Microsoft to AWS to Meta to Twitter to some of the most innovative startups around. I build marketing teams, launch products, and turn technical founders into market leaders.
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