I am Prashant Sridharan, developer marketing expert.
30 years helping developer tools win.
From Sun to Microsoft to AWS to Meta to Twitter to some of the most innovative startups around. I build marketing teams, launch products, and turn technical founders into market leaders.
Teach your team to market with AI.
Three hours. Real workflows. Lasting results.
A hands-on training session for marketing teams who want to use AI for research, strategy, content creation, and automation. Up to 5 people. All online.
Land your dream PMM job.
Prep with someone who has made the decision.
I have hired hundreds of product marketers at AWS, Microsoft, Twitter, and numerous startups. I know what gets you the offer.
The definitive guide to technical marketing
Master the art of developer marketing with the guide that blends strategy, execution, and real-world lessons.
Featured blog posts
Insights on developer marketing, developer relations, and building products developers love.
Strategy
30+ years of experience in developer marketing and go-to-market strategy.
Community
Built and led developer communities at Sun, Microsoft, AWS, Facebook, and Twitter.
Growth
Helping startups and enterprises accelerate their developer adoption.