Picks and Shovels: tech marketing for the AI era.
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From Sun to Microsoft to AWS to Meta to Twitter to some of the most innovative startups around. I build marketing teams, launch products, and turn technical founders into market leaders.
A hands-on training session for marketing teams who want to use AI for research, strategy, content creation, and automation. Up to 5 people. All online.
I have hired hundreds of product marketers at AWS, Microsoft, Twitter, and numerous startups. I know what gets you the offer.
Master the art of developer marketing with the guide that blends strategy, execution, and real-world lessons.
Insights on developer marketing, developer relations, and building products developers love.
A lightweight agent system that runs on my Mac, reuses every MCP server and skill I've built up in Claude Code, and gives me guardrails I actually trust. Here's what it does and how it's built.
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You just got invited to your first Weekly Business Review. Executives are talking about variance, control limits, and leading indicators. Here's how to follow along, contribute meaningfully, and not embarrass yourself.
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Every landing page builder is drag-and-drop. None of them have APIs. So I built templates that are just TypeScript configuration objects.
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AI agents can read your docs, evaluate your capabilities, and match you to customer needs without a positioning statement. So does positioning still matter? The answer changed my thinking.
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Developer marketing continues to evolve. Here are the ten practices that separate successful developer marketing programs from the rest in 2026.
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AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.
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Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.
Read the post30+ years of experience in developer marketing and go-to-market strategy.
Built and led developer communities at Sun, Microsoft, AWS, Facebook, and Twitter.
Helping startups and enterprises accelerate their developer adoption.