I wrote the book on developer marketing. Literally. Picks and Shovels hit #1 on Amazon.

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AI marketing training

Your team is using AI wrong. Or not at all. Either way, they are leaving hours on the table every week.

Three hours. Real workflows. Results your team can use on Monday.

I have spent 30 years in developer marketing. I have built and led teams at AWS, Microsoft, Twitter, Meta, and a string of startups, most recently at Supabase. I wrote the book on it.

Now I use AI tools every single day as the backbone of my workflow. Research, positioning, content, and automation. I have built the systems and I teach your team to build the same.

This is a hands-on workshop. Your team brings their real projects and leaves with AI workflows they can use immediately.

What your team will learn

AI-powered research

Perplexity, deep research, competitive analysis

Strategy and positioning

Picks and Shovels frameworks, supercharged with AI

Content creation

Claude for drafts, voice consistency, editorial workflow

Automated workflows

Slash commands, MCP servers, agent skills

How it works

Prep Work

Homework

Set up Claude Code and identify the projects you want to work on together

30min

Foundations

Mindset, tooling demo run-through, watch Prashant execute a real workflow live

60min

Research and strategy

Live exercises with your real projects

60min

Content creation and automation

Building reusable workflows your team keeps using

30min

Q&A and implementation planning

Custom roadmap for rolling this out to your team

Who this is for

Marketing teams at technology companies

You sell to technical buyers. Your team needs to research, write, and ship faster without losing technical credibility.

Startup founders doing their own marketing

You do not have a marketing team yet. AI lets you punch above your weight until you do.

Content and DevRel teams

You produce a lot of content. AI helps you research faster, draft smarter, and maintain voice consistency at scale.

What you walk away with

A configured AI workflow tailored to your team's stack

Custom prompt templates for your product and audience

A competitive research workflow you can repeat weekly

A content creation pipeline from outline to final draft

Automation recipes for repetitive marketing tasks

A recording of the session for team reference

$1,500

3 hours. Up to 5 people. All online.

After booking, I will reach out to schedule the session and learn about your team.

Still have questions? Contact me.

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