Picks and Shovels: tech marketing for the AI era.

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A live, hands-on workshop

AI marketing training

We've had a good long while to use and get familiar with AI. Every day there's a new shiny object to chase: agents, loops, goals, gizmos. It never ends. Let's talk about putting in a proper AI marketing system and being productive with things that work.

Read: Why PMMs are coders nowLevel up you and your team

I have spent 30 years in developer marketing. I have built and led teams at AWS, Microsoft, Twitter, Meta, and a string of startups, most recently at Supabase. I wrote the book on it.

Now I use AI tools every single day as the backbone of my workflow: research, positioning, content, and automation. I have built the systems, and I teach your team to build the same.

This is a hands-on workshop. Your team brings their real projects and leaves with AI workflows they can use immediately.

What your team will learn

AI-powered research
Perplexity, deep research, competitive analysis
Strategy and positioning
Picks and Shovels frameworks, supercharged with AI
Content creation
Claude for drafts, voice consistency, editorial workflow
Automated workflows
Slash commands, MCP servers, agent skills

How it works

  • Prep

    Homework

    Set up Claude Code and identify the projects you want to work on together

  • 30 min

    Foundations

    Mindset, tooling demo, watch me execute a real workflow live

  • 60 min

    Research and strategy

    Live exercises with your real projects

  • 60 min

    Content and automation

    Building reusable workflows your team keeps using

  • 30 min

    Q&A and planning

    A custom roadmap for rolling this out to your team

What to expect

This is not a lecture. You will not sit through slides about the future of AI. You bring your real projects, your real challenges, and your real content pipeline. We work on them together, live.

I start with a live demo of my actual daily workflow. You watch me take a real marketing task from zero to done, then do it yourself with your own work while I guide you through each step.

By the end of three hours, your team has working AI workflows configured for your specific stack, product, and audience. Not theoretical knowledge. Actual workflows you use on Monday.

Who this is for

Marketing teams at technology companies
You sell to technical buyers and need to research, write, and ship faster without losing credibility.
Startup founders doing their own marketing
You do not have a marketing team yet. AI lets you punch above your weight until you do.
Content and DevRel teams
You produce a lot of content. AI helps you research faster, draft smarter, and hold voice at scale.

What you walk away with

  • A configured AI workflow tailored to your team's stack
  • Custom prompt templates for your product and audience
  • A competitive research workflow you can repeat weekly
  • A content creation pipeline from outline to final draft
  • Automation recipes for repetitive marketing tasks
  • A recording of the session for team reference

What past participants say

“We came in skeptical about AI for marketing. Three hours later, my team had workflows they actually wanted to use. The ROI was obvious by the end of the first week.”
“Prashant showed us exactly how he uses AI in his own work. No theory, no hype. Just real workflows we could copy and adapt immediately.”

Common questions

What is the ROI of this training?
Most teams recoup the cost within the first week. If each person on your team saves just two hours a week with AI workflows, that is 10+ hours of productivity gained per week for a one-time $1,500 investment. The workflows and templates you build during the session are yours to keep and reuse indefinitely.
Can we bring more than 5 people?
The session is designed for up to 5 people so everyone gets hands-on time and individual attention. For larger teams, we can run multiple sessions or discuss a custom arrangement. Reach out and we will figure out the right format for your team.
What happens after the session?
You get a recording of the entire session for team reference. You also walk away with configured workflows, prompt templates, and automation recipes that are ready to use on Monday. If your team has follow-up questions within the first two weeks, email me directly.
Do we need any AI experience beforehand?
No. The session starts with foundations and a live demo before moving into hands-on work. I have trained teams ranging from AI-curious to teams that already use AI daily. The prep homework helps me calibrate the session to your team's level.
What tools do we need?
You will need Claude Code installed before the session. The prep homework walks you through setup. Beyond that, just a laptop and the real projects you want to work on.

$1,500

3 hours. Up to 5 people. All online.

After booking, I will reach out to schedule the session and learn about your team.

Still have questions? Contact me.