Picks and Shovels: tech marketing for the AI era.

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AI marketing training

A live, hands-on workshop

Your team is using AI wrong. Or not at all. Either way, they are leaving hours on the table every week.

Three hours. Real workflows. Results your team can use on Monday.

I have spent 30 years in developer marketing. I have built and led teams at AWS, Microsoft, Twitter, Meta, and a string of startups, most recently at Supabase. I wrote the book on it.

Now I use AI tools every single day as the backbone of my workflow. Research, positioning, content, and automation. I have built the systems and I teach your team to build the same.

This is a hands-on workshop. Your team brings their real projects and leaves with AI workflows they can use immediately.

What your team will learn

AI-powered research

Perplexity, deep research, competitive analysis

Strategy and positioning

Picks and Shovels frameworks, supercharged with AI

Content creation

Claude for drafts, voice consistency, editorial workflow

Automated workflows

Slash commands, MCP servers, agent skills

How it works

Prep Work

Homework

Set up Claude Code and identify the projects you want to work on together

30min

Foundations

Mindset, tooling demo run-through, watch Prashant execute a real workflow live

60min

Research and strategy

Live exercises with your real projects

60min

Content creation and automation

Building reusable workflows your team keeps using

30min

Q&A and implementation planning

Custom roadmap for rolling this out to your team

What to expect

This is not a lecture. You will not sit through slides about “the future of AI.” You bring your real projects, your real challenges, and your real content pipeline. We work on them together, live.

I start with a live demo of my actual daily workflow. You watch me take a real marketing task from zero to done using AI tools. Then you do it yourself with your own work, with me guiding you through each step.

By the end of three hours, your team has working AI workflows configured for your specific stack, product, and audience. Not theoretical knowledge. Actual workflows you use on Monday.

Who this is for

Marketing teams at technology companies

You sell to technical buyers. Your team needs to research, write, and ship faster without losing technical credibility.

Startup founders doing their own marketing

You do not have a marketing team yet. AI lets you punch above your weight until you do.

Content and DevRel teams

You produce a lot of content. AI helps you research faster, draft smarter, and maintain voice consistency at scale.

What you walk away with

A configured AI workflow tailored to your team's stack

Custom prompt templates for your product and audience

A competitive research workflow you can repeat weekly

A content creation pipeline from outline to final draft

Automation recipes for repetitive marketing tasks

A recording of the session for team reference

What past participants say

“We came in skeptical about AI for marketing. Three hours later, my team had workflows they actually wanted to use. The ROI was obvious by the end of the first week.”

Your name here

Book a session and be among the first to share your experience

“Prashant showed us exactly how he uses AI in his own work. No theory, no hype. Just real workflows we could copy and adapt for our team immediately.”

Your name here

Book a session and be among the first to share your experience

These are placeholder testimonials. Real quotes from workshop participants will replace them.

Common questions

What is the ROI of this training?

Most teams recoup the cost within the first week. If each person on your team saves just two hours a week with AI workflows, that is 10+ hours of productivity gained per week for a one-time $1,500 investment. The workflows and templates you build during the session are yours to keep and reuse indefinitely.

Can we bring more than 5 people?

The session is designed for up to 5 people so everyone gets hands-on time and individual attention. For larger teams, we can run multiple sessions or discuss a custom arrangement. Reach out and we will figure out the right format for your team.

What happens after the session?

You get a recording of the entire session for team reference. You also walk away with configured workflows, prompt templates, and automation recipes that are ready to use on Monday. If your team has follow-up questions within the first two weeks, email me directly.

Do we need any AI experience beforehand?

No. The session starts with foundations and a live demo before moving into hands-on work. I have trained teams ranging from AI-curious to teams that already use AI daily. The prep homework helps me calibrate the session to your team's level.

What is the refund policy?

If you are not satisfied with the training, I will refund your payment in full. No questions asked. I have never had to issue a refund.

What tools do we need?

You will need Claude Code installed before the session. The prep homework walks you through setup. Beyond that, just a laptop and the real projects you want to work on.

$1,500

3 hours. Up to 5 people. All online.

After booking, I will reach out to schedule the session and learn about your team.

Still have questions? Contact me.