Picks and Shovels: tech marketing for the AI era.

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Why are useful tools always gated behind dumb ads and payment gates? With coding agents, there is no longer a barrier to building useful tools for yourself. I built this tool in an evening using Claude Code. Everyone's a builder now.

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Picks and Shovels: Marketing to Developers During the AI Gold Rush

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Picks and Shovels is the definitive guide to developer marketing. Amazon #1 bestseller with practical strategies from 30 years of marketing to developers.