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Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.
Read The complete developer marketing guide (2026 edition)
Marketing people always think in threes. It's not a hard and fast rule, of course, but there is some science and a lot of history behind it.
Read Positioning and the rule of "three"
Gather 'round, and let's tell some stories. I've written posts about what the various functions in developer relations do. I've also written some practical posts about the mechanics of running events,...
Read The power of storytelling in developer marketing
Product naming can be one of the most infuriating and most creative exercises one can go through in a company. As a Developer Product Marketing Manager, you are the ringleader of the circus, but you a...
Read Three steps to a perfect product name