10 articles
Go To Market
Articles and guides about Go To Market.
The complete developer marketing guide: selected excerpts from Picks and Shovels
Selected passages from Picks and Shovels, arranged in the order a developer marketing program actually runs.
How to run ads for a developer-focused business
The old axiom that "ads don't work on developers" isn't true.
How to identify your Ideal Customer Profile (ICP), and why that's not good enough
Many of the Founders I work with spend day and night obsessing over their Ideal Customer Profile (ICP). The ICP is a deep understanding of who your best current customers are, and, as the logic goes, ...
What is solution marketing and why should you care?
Plus, seven tactics to implement solution marketing on your team.
How to build an effective sales enablement strategy for early-stage startups
Sales Enablement is the goals/metrics, content, and accountability measures put in place to ensure that your sales team is armed with everything they need to most effectively do their jobs. In this po...
How to write a go-to-market plan
You've built your market requirements document and your growth plan. Now you need to build your go-to-market plan. What elements go into a solid go-to-market plan? I am a big fan of the "write it down...
Building a business on an open-source product
There are multiple ways to monetize an open-source product. Let's talk about a few of them here. One important thing to keep in mind is that these aren't mutually exclusive: any company can employ one...
Digital marketing for product-led growth (PLG) developer products
Product-led growth (PLG) enables you to focus your entire customer-facing SaaS business on a common goal: get people to sign up for your product. Once someone has signed up for your product, then a sa...
How to write a Market Requirements Document (MRD)
The MRD is the principle product strategy document. It is primarily accompanied by the Product Requirements Document (PRD). Sometimes, companies skip the MRD and PRD and go straight to listing out fea...
Using launch blog posts to drive growth of developer products
In our industry, we launch products constantly. When we're in the daily soup of running our business, we lose sight of the fact that 99% of our target developers don't give one iota of a damn about ou...
