Picks and Shovels: tech marketing for the AI era.

I wrote the book on developer marketing. Literally. Picks and Shovels hit #1 on Amazon.

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Working Backwards

Articles and guides about Working Backwards.

How marketing supports the PRFAQ process
An LLM can produce a flawless PRFAQ in about ninety seconds. The value of the exercise sits in the argument your organization has about who it is fighting for, and that argument still costs something.
May 2026