3 articles
Positioning
Articles and guides about Positioning.
How marketing supports the PRFAQ process
An LLM can produce a flawless PRFAQ in about ninety seconds. The value of the exercise sits in the argument your organization has about who it is fighting for, and that argument still costs something.
The complete developer marketing guide: selected excerpts from Picks and Shovels
Selected passages from Picks and Shovels, arranged in the order a developer marketing program actually runs.
Three steps to a perfect product name
Product naming can be one of the most infuriating and most creative exercises one can go through in a company. As a Developer Product Marketing Manager, you are the ringleader of the circus, but you a...
