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5 articles

Positioning

Articles and guides about Positioning

The complete developer marketing guide (2026 edition)

The complete developer marketing guide (2026 edition)

Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.

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Developer marketing frameworks and templates you can steal

Developer marketing frameworks and templates you can steal

Practical frameworks and templates for developer marketing. Positioning documents, launch plans, content strategies, and more, all ready to adapt for your products.

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Your CEO Will Hate Your Keynote (And Here's How to Survive It)

Your CEO Will Hate Your Keynote (And Here's How to Survive It)

Writing keynotes for executives isn't just about crafting compelling narratives. It's about translating strategic positioning into a story that resonates with thousands of people who didn't choose to be there.

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Positioning and the rule of "three"

Positioning and the rule of "three"

Marketing people always think in threes. It's not a hard and fast rule, of course, but there is some science and a lot of history behind it.

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Three steps to a perfect product name

Three steps to a perfect product name

Product naming can be one of the most infuriating and most creative exercises one can go through in a company. As a Developer Product Marketing Manager, you are the ringleader of the circus, but you a...

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