Picks and Shovels: tech marketing for the AI era.
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AI agents can read your docs, evaluate your capabilities, and match you to customer needs without a positioning statement. So does positioning still matter? The answer changed my thinking.
Read Does positioning still matter?
Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.
Read The complete developer marketing guide (2026 edition)
Practical frameworks and templates for developer marketing. Positioning documents, launch plans, content strategies, and more, all ready to adapt for your products.
Read Developer marketing frameworks and templates you can steal
Writing keynotes for executives isn't just about crafting compelling narratives. It's about translating strategic positioning into a story that connects with thousands of people who didn't choose to be there.
Read Your CEO Will Hate Your Keynote (And Here's How to Survive It)
Marketing people always think in threes. It's not a hard and fast rule, of course, but there is some science and a lot of history behind it.
Read Positioning and the rule of "three"
Product naming can be one of the most infuriating and most creative exercises one can go through in a company. As a Developer Product Marketing Manager, you are the ringleader of the circus, but you a...
Read Three steps to a perfect product name