Mastering the PMM interview
An LLM can now generate every artifact a take-home test used to measure, with extraordinary detail and high accuracy. So what is the product marketing interview now?
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Developer marketing needs pi-shaped marketers
T-shaped worked when one deep skill plus cross-training was enough. With unlimited tokens and shrinking headcount, a marketer can genuinely excel at more than one thing, and in developer marketing the second leg is coding.
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The first marketing hire survival guide
You were hired to do marketing. The job is actually to work out whether the company is in customer discovery or customer creation, because everything you do next depends on which one it is.
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