Picks and Shovels: tech marketing for the AI era.

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Career

Articles and guides about Career

Developer marketing needs pi-shaped marketers in 2026

Developer marketing needs pi-shaped marketers in 2026

The T-shaped marketer was the right hire for developer tools in 2022. AI eliminated the execution work that justified specialists. The hire you need now is pi-shaped: two deep domains and breadth.

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PMM identity crisis hits harder at developer tools companies

PMM identity crisis hits harder at developer tools companies

Every PMM is being told to stop executing and start strategizing. At developer tools companies, that advice is incomplete. Your buyer reviews your positioning the way they review a pull request.

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The one-person marketing team is viable. It is also a trap.

The one-person marketing team is viable. It is also a trap.

Companies are hiring one PMM and expecting AI to do the rest. Some of that expectation is fair. Most of it is not. Here is where the line is.

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The McDonald's CEO was more authentic than you think

The McDonald's CEO was more authentic than you think

The internet piled on Chris Kempczinski for a bad burger bite. But his Instagram tells a different story. And the rush to mock him says more about us than it does about him.

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Taste is the most valuable skill in marketing

Taste is the most valuable skill in marketing

AI commoditizes execution. Anyone can generate a blog post. The bottleneck is no longer production. It is judgment. The marketers who can evaluate, choose, and edit will win.

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The first marketing hire survival guide

The first marketing hire survival guide

You just got hired as the first marketer at a dev tools startup. Nobody can tell you what to do first. Here is the list.

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Take a bow, you earned it

Take a bow, you earned it

You have done the work. Now you need to show up and claim what's yours.

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Mastering the PMM interview

Mastering the PMM interview

PMM interviews are brutal. Hundreds of applicants per role, months of searching, and high-stakes presentations. Here's how to prepare for interviews at startups, scale-ups, and FAANG.

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