Picks and Shovels: tech marketing for the AI era.
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Don't bury the lede. Learn how to write effective launch blog posts with a proven structure that gets readers' attention from the first sentence. This post covers everything from crafting the perfect opening to structuring below-the-fold content that converts.
Read Writing the perfect launch blog post
I'm going to teach you the secrets of a great product demo and how to tell the story of your customer through your product.
Read The art of the product demo
In our industry, we launch products constantly. When we're in the daily soup of running our business, we lose sight of the fact that 99% of our target developers don't give one iota of a damn about ou...
Read Using launch blog posts to drive growth of developer products