3 articles
Picks And Shovels
Articles and guides about Picks And Shovels.
If Picks and Shovels had one more chapter
I published the book in 2025. The chapter I would add now is about marketing to agents, and the part I got wrong is more interesting than the part I would add.
Why PMMs are coders now
Marketing is communication. Apps are how you communicate at scale to a team that is never in the same room. Three I built, and the one rule that decides whether it was worth it.
The complete developer marketing guide: selected excerpts from Picks and Shovels
Selected passages from Picks and Shovels, arranged in the order a developer marketing program actually runs.
