I built my own Granola (and why you shouldn't)
Building your own meeting transcription app is a great learning exercise. It is also a terrible financial decision.
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Picks And Shovels
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I built an AI agent platform. Here's how it works.
An Agent Server, a macOS menu bar app, an iOS app, a monitoring dashboard. All built on Claude Code and the Agent SDK. Here's every piece and what it does.
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Good marketing in the AI era
Everyone thinks AI makes marketing cheaper. I think it makes the gap between great marketing and bad marketing permanent. I am willing to bet my career on this.
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Lifecycle marketing for developers
Most lifecycle emails for developer products are spam with better targeting. The fix is behavioral triggers, not better copy.
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If Picks and Shovels had one more chapter: marketing to AI agents
I published the book in 2025. If I were adding one chapter today, it would be called Marketing to AI Agents. Here are the three ideas I would put inside it.
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Agent Skills for developer marketing: Picks and Shovels in your AI workflow
I turned my book on developer marketing into Agent Skills. Now Claude can apply the frameworks directly to your product launches, positioning, and GTM strategy.
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Does positioning still matter?
AI agents can read your docs, evaluate your capabilities, and match you to customer needs without a positioning statement. So does positioning still matter? The answer changed my thinking.
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