Picks and Shovels: tech marketing for the AI era.
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Pipeline. ACV. NDR. Bookings versus revenue. If you came from a technical background, sales vocabulary sounds like a foreign language. Here is a practical go-to-market glossary, and why understanding these metrics makes you better at your job.
Read The language of sales
Account-based marketing (ABM) is a targeted marketing strategy where you focus your outbound efforts on a pre-selected list of customers who fit well into your Ideal Customer Profile. ABM is an excell...
Read Building a developer ABM strategy
The Developer Q&A: case studies that developers don't hate
Read How to write a great developer case study
Depending on the nature of your developer-focused cloud company, you may have any number of these problems: * You have an open-source version of your cloud product and have no idea who your open-sou...
Read Why you need a training program
Sales Enablement is the goals/metrics, content, and accountability measures put in place to ensure that your sales team is armed with everything they need to most effectively do their jobs. In this po...
Read How to build an effective sales enablement strategy for early-stage startups