Building a developer ABM strategy
Account-based marketing (ABM) is a targeted marketing strategy where you focus your outbound efforts on a pre-selected list of customers who fit well into your Ideal Customer Profile. ABM is an excell...
Read moreABM(1)AI Marketing(5)AI Prompts(2)AI Tools(2)Analytics(1)Community(4)Conferences(3)Content Marketing(8)Content Strategy(11)Developer Advocacy(7)Developer Marketing(20)Devrel(12)Digital Marketing(1)Documentation(4)Events(3)Frameworks(6)Go To Market(13)Hiring(2)Leadership(4)Messaging(4)Metrics(3)Open Source(1)PLG(1)Positioning(5)Product Launches(3)Product Marketing(17)ROI(2)Sales Enablement(4)SEO(1)Startups(4)Technical Writing(2)Training(1)
How to write a great developer case study
The Developer Q&A: case studies that developers don't hate
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Why you need a training program
Depending on the nature of your developer-focused cloud company, you may have any number of these problems: * You have an open-source version of your cloud product and have no idea who your open-sou...
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How to build an effective sales enablement strategy for early-stage startups
Sales Enablement is the goals/metrics, content, and accountability measures put in place to ensure that your sales team is armed with everything they need to most effectively do their jobs. In this po...
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