7 articles

Developer Advocacy

Articles and guides about Developer Advocacy

February 5, 2025

The art of the product demo

I'm going to teach you the secrets of a great product demo and how to tell the story of your customer through your product.

December 28, 2022

How to choose what developer content to build

One of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are given an edict to "build content and drive growth,...

December 4, 2022

Seven steps to get great customer feedback

Staying close to your customers and routinely obtaining quality, actionable feedback is essential oxygen for your business. Everyone in the organization is responsible for constantly listening to cust...

November 4, 2022

What kind of Developer Advocate do you need and where can you find them?

Matching the myriad things Developer Advocates do with your needs as a business is critical to determining the kind of Developer Advocacy organization you need. You may need someone to be stewards of ...

October 31, 2022

How do you measure Developer Advocacy?

Measuring our work is important. Let's face it: not every company gets the role of Developer Relations. I'm not going to belabor the point, but in lean times demonstrating your value to the organizati...

October 31, 2022

What do Developer Advocates do?

I organize Developer Advocacy around five specific areas. That's not to say that any individual does or does not do all five. It's more that our roles can be boiled down to these core areas. 1. Capt...

October 27, 2022

Developer Relations, where do you start?

I spoke with someone recently who didn't know where to start with their first hire in Developer Relations. As folks who know me appreciate, I think of the Developer Relations organization as the follo...