Picks and Shovels: tech marketing for the AI era.
Get your copy →Articles and guides about Developer Advocacy
Developer relations is one of the fastest-growing functions in tech, yet one of the least understood. This guide explains what DevRel is, what it isn't, and how to build effective programs.
Read What is DevRel? The complete guide to developer relations
I'm going to teach you the secrets of a great product demo and how to tell the story of your customer through your product.
Read The art of the product demo
One of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are given an edict to "build content and drive growth,...
Read How to choose what developer content to build
Staying close to your customers and routinely obtaining quality, actionable feedback is essential oxygen for your business. Everyone in the organization is responsible for constantly listening to cust...
Read Seven steps to get great customer feedback
Matching the myriad things Developer Advocates do with your needs as a business is critical to determining the kind of Developer Advocacy organization you need. You may need someone to be stewards of ...
Read What kind of Developer Advocate do you need and where can you find them?
Measuring our work is important. Let's face it: not every company gets the role of Developer Relations. I'm not going to belabor the point, but in lean times demonstrating your value to the organizati...
Read How do you measure Developer Advocacy?
I organize Developer Advocacy around five specific areas. That's not to say that any individual does or does not do all five. It's more that our roles can be boiled down to these core areas. 1. Capt...
Read What do Developer Advocates do?
I spoke with someone recently who didn't know where to start with their first hire in Developer Relations. As folks who know me appreciate, I think of the Developer Relations organization as the follo...
Read Developer Relations, where do you start?