Picks and Shovels: tech marketing for the AI era.
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Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.
Read AI Prompt: From Meetups to Mega‑Conferences
I built a system that turns the marketing frameworks I wrote about in my book into Claude-powered tools. Now I generate in minutes what used to take hours. The output follows the same frameworks I've refined over years of practice. And I can focus on strategy instead of execution.
Read How I use Claude to automate developer marketing (and how you can too)