DevRel is marketing. Stop pretending otherwise.
Everyone who wears the company t-shirt is doing marketing, including the people who insist they are not. What developer relations gives up by holding that line is bigger than a job title.
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Everything's fake
You can't tell who's real anymore. The person on the other end could be a dog, a cat, a robot, or a human. The thing that's still expensive is a handshake.
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Seven steps to get great customer feedback
Staying close to your customers and routinely obtaining quality, actionable feedback is essential oxygen for your business. Everyone in the organization is responsible for constantly listening to cust...
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How to produce developer content
If you've been reading my blog posts thus far, you know that a big component of my go-to-market plan is producing massive amounts of great content. This content can take the form of blog posts, white ...
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How to build an amazing developer community, from scratch!
If I had a dollar every time an exec or CEO asked me to "build a developer community," I'd have a lifetime supply of dollar bills and a headache from rolling my eyes. Not to contradict the title of my...
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Are developer events worth it?
With AWS Re:Invent season upon us, I thought I'd cover some of my thoughts on how to build a quality events program. Note, this post is about third-party events. In a future post, I will cover my trie...
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What kind of Developer Advocate do you need and where can you find them?
Matching the myriad things Developer Advocates do with your needs as a business is critical to determining the kind of Developer Advocacy organization you need. You may need someone to be stewards of ...
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How do you measure Developer Advocacy?
Measuring our work is important. Let's face it: not every company gets the role of Developer Relations. I'm not going to belabor the point, but in lean times demonstrating your value to the organizati...
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What do Developer Advocates do?
I organize Developer Advocacy around five specific areas. That's not to say that any individual does or does not do all five. It's more that our roles can be boiled down to these core areas. 1. Capt...
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Developer Relations, where do you start?
I spoke with someone recently who didn't know where to start with their first hire in Developer Relations. As folks who know me appreciate, I think of the Developer Relations organization as the follo...
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