Picks and Shovels: tech marketing for the AI era.
Get your copy →Articles and guides about Events
Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.
Read AI Prompt: From Meetups to Mega‑Conferences
Writing keynotes for executives isn't just about crafting compelling narratives. It's about translating strategic positioning into a story that connects with thousands of people who didn't choose to be there.
Read Your CEO Will Hate Your Keynote (And Here's How to Survive It)
With AWS Re:Invent season upon us, I thought I'd cover some of my thoughts on how to build a quality events program. Note, this post is about third-party events. In a future post, I will cover my trie...
Read Are developer events worth it?