
AI Prompt: From Meetups to Mega‑Conferences
Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.
Read moreI wrote the book on developer marketing. Literally. Picks and Shovels hit #1 on Amazon.
Get your copy →
Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.
Read more
Writing keynotes for executives isn't just about crafting compelling narratives. It's about translating strategic positioning into a story that resonates with thousands of people who didn't choose to be there.
Read more
With AWS Re:Invent season upon us, I thought I'd cover some of my thoughts on how to build a quality events program. Note, this post is about third-party events. In a future post, I will cover my trie...
Read more