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Developer Relations

Articles and guides about Developer Relations

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July 7, 2026

The DevRel reporting line debate is the wrong debate

The Engineering vs. Marketing vs. CEO debate over DevRel reporting is a proxy fight. The real question is what DevRel is for at your company, and that answer determines the structure.

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July 3, 2026

Build your developer community like a product, not a channel

Developer communities fail when they're built as marketing channels. The companies with the strongest developer communities treated community as part of the product itself.

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March 25, 2026

How to turn conference talks into marketing content

Your engineer won a CFP. They'll spend 40+ hours preparing a 25-minute talk for 100 people in a room. That's a terrible ROI, unless you turn one talk into a dozen pieces of content that reach tens of thousands.

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