
Your changelog is a marketing channel
A blog post is easy to fake. A dated record of what you shipped, week after week, is not. That is why the least-loved page you own is doing the most work right now.
Read the postPicks and Shovels: tech marketing for the AI era.
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A blog post is easy to fake. A dated record of what you shipped, week after week, is not. That is why the least-loved page you own is doing the most work right now.
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Forty hours of an engineer's time for twenty-five minutes in front of a hundred people is negative ROI. It only turns positive if the talk produces assets, and the first one you should demand is the blog post.
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