Picks and Shovels: tech marketing for the AI era.
Get your copy →Articles and guides about Startups
You built something. Now what? A practical guide to getting your first users, then your first hundred, then your first thousand. No marketing degree required. Just tactics that actually work for indie developers.
Read The indie developer's guide to getting your first users
You don't need a big budget to market effectively to developers. Here's how early-stage startups can build awareness, drive adoption, and compete with well-funded competitors.
Read Developer marketing for startups: the no-budget playbook
After 30 years of marketing developer tools at companies like Sun Microsystems, Microsoft, Amazon Web Services, Meta, Twitter, Timescale, and Supabase, I've written the definitive guide to developer marketing. "Picks & Shovels: Marketing to Developers During the AI Gold Rush" is available now.
Read When everyone becomes a builder, every company becomes a developer tools company
Sales Enablement is the goals/metrics, content, and accountability measures put in place to ensure that your sales team is armed with everything they need to most effectively do their jobs. In this po...
Read How to build an effective sales enablement strategy for early-stage startups
There are multiple ways to monetize an open-source product. Let's talk about a few of them here. One important thing to keep in mind is that these aren't mutually exclusive: any company can employ one...
Read Building a business on an open-source product