3 articles
Startups
Articles and guides about Startups.
The first marketing hire survival guide
You were hired to do marketing. The job is actually to work out whether the company is in customer discovery or customer creation, because everything you do next depends on which one it is.
How to build an effective sales enablement strategy for early-stage startups
Sales Enablement is the goals/metrics, content, and accountability measures put in place to ensure that your sales team is armed with everything they need to most effectively do their jobs. In this po...
Building a business on an open-source product
There are multiple ways to monetize an open-source product. Let's talk about a few of them here. One important thing to keep in mind is that these aren't mutually exclusive: any company can employ one...
