10 articles
Content Marketing
Articles and guides about Content Marketing.
The art of reuse: turning a conference talk into a campaign
Forty hours of an engineer's time for twenty-five minutes in front of a hundred people is negative ROI. It only turns positive if the talk produces assets, and the first one you should demand is the blog post.
The content that can't be generated
I ran several experiments with AI generated content this last year. They all sucked. Here are the three kinds of content that still work, because they can't be generated.
How to run ads for a developer-focused business
The old axiom that "ads don't work on developers" isn't true.
How to choose what developer content to build
One of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are given an edict to "build content and drive growth,...
The 12 types of content that work for developers
I write a lot about content. I've provided a few tips on how to create content, a process for producing content within your Developer Relations team (hint: it's not just Developer Advocates writing st...
The power of storytelling in developer marketing
Gather 'round, and let's tell some stories. I've written posts about what the various functions in developer relations do. I've also written some practical posts about the mechanics of running events,...
How to produce developer content
If you've been reading my blog posts thus far, you know that a big component of my go-to-market plan is producing massive amounts of great content. This content can take the form of blog posts, white ...
Seven tips for building your content strategy
I am often asked by founders and DevRel leaders where they should focus their content efforts. I've done this work countless times at numerous companies, big and small. Take it from me. Here are seven t...
Using launch blog posts to drive growth of developer products
In our industry, we launch products constantly. When we're in the daily soup of running our business, we lose sight of the fact that 99% of our target developers don't give one iota of a damn about ou...
What do Developer Advocates do?
I organize Developer Advocacy around five specific areas. That's not to say that any individual does or does not do all five. It's more that our roles can be boiled down to these core areas. 1. Capt...
