Picks and Shovels: tech marketing for the AI era.

I wrote the book on developer marketing. Literally. Picks and Shovels hit #1 on Amazon.

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AI Tools

Articles and guides about AI Tools.

Why PMMs are coders now
Marketing is communication. Apps are how you communicate at scale to a team that is never in the same room. Three I built, and the one rule that decides whether it was worth it.
Jul 3 2026