Developer marketing frameworks and templates you can steal
Practical frameworks and templates for developer marketing. Positioning documents, launch plans, content strategies, and more, all ready to adapt for your products.
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How I use Claude to automate developer marketing (and how you can too)
I built a system that turns the marketing frameworks I wrote about in my book into Claude-powered tools. Now I generate in minutes what used to take hours. The output follows the same frameworks I've refined over years of practice. And I can focus on strategy instead of execution.
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Positioning and the rule of "three"
Marketing people always think in threes. It's not a hard and fast rule, of course, but there is some science and a lot of history behind it.
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How to identify your Ideal Customer Profile (ICP), and why that's not good enough
Many of the Founders I work with spend day and night obsessing over their Ideal Customer Profile (ICP). The ICP is a deep understanding of who your best current customers are, and, as the logic goes, ...
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How to write a go-to-market plan
You've built your market requirements document and your growth plan. Now you need to build your go-to-market plan. What elements go into a solid go-to-market plan? I am a big fan of the "write it down...
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How to write a Market Requirements Document (MRD)
The MRD is the principle product strategy document. It is primarily accompanied by the Product Requirements Document (PRD). Sometimes, companies skip the MRD and PRD and go straight to listing out fea...
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