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Frameworks

Articles and guides about Frameworks

How to identify your Ideal Customer Profile (ICP), and why that's not good enough

How to identify your Ideal Customer Profile (ICP), and why that's not good enough

Many of the Founders I work with spend day and night obsessing over their Ideal Customer Profile (ICP). The ICP is a deep understanding of who your best current customers are, and, as the logic goes, ...

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How to write a go-to-market plan

How to write a go-to-market plan

You've built your market requirements document and your growth plan. Now you need to build your go-to-market plan. What elements go into a solid go-to-market plan? I am a big fan of the "write it down...

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How to write a Market Requirements Document (MRD)

How to write a Market Requirements Document (MRD)

The MRD is the principle product strategy document. It is primarily accompanied by the Product Requirements Document (PRD). Sometimes, companies skip the MRD and PRD and go straight to listing out fea...

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