
DevRel is marketing. Stop pretending otherwise.
Everyone who wears the company t-shirt is doing marketing, including the people who insist they are not. What developer relations gives up by holding that line is bigger than a job title.
Read the postPicks and Shovels: tech marketing for the AI era.
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Everyone who wears the company t-shirt is doing marketing, including the people who insist they are not. What developer relations gives up by holding that line is bigger than a job title.
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With AWS Re:Invent season upon us, I thought I'd cover some of my thoughts on how to build a quality events program. Note, this post is about third-party events. In a future post, I will cover my trie...
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Measuring our work is important. Let's face it: not every company gets the role of Developer Relations. I'm not going to belabor the point, but in lean times demonstrating your value to the organizati...
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