6 articles

AI Marketing

Articles and guides about AI Marketing

February 5, 2026

Does positioning still matter?

AI agents can read your docs, evaluate your capabilities, and match you to customer needs without a positioning statement. So does positioning still matter? The answer changed my thinking.

January 24, 2026

10 developer marketing best practices for 2026

Developer marketing continues to evolve. Here are the ten practices that separate successful developer marketing programs from the rest in 2026.

January 12, 2026

Making your content AI-friendly in 2026

AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.

October 13, 2025

Your docs are for AI now (and this changes everything about Developer Relations)

AI coding agents are now the biggest consumer of your docs. The necessary change in how we write docs is a harbinger of the changes necessary in Developer Relations strategy, overall.

September 5, 2025

My AI Flow State: How I use AI to transform my marketing workflow

I've developed what I call my "AI flow state." It's a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.

August 18, 2025

When everyone becomes a builder, every company becomes a developer tools company

After 30 years of marketing developer tools at companies like Sun Microsystems, Microsoft, Amazon Web Services, Meta, Twitter, Timescale, and Supabase, I've written the definitive guide to developer marketing. "Picks & Shovels: Marketing to Developers During the AI Gold Rush" is available now.