4 articles
AI Marketing
Articles and guides about AI Marketing.
Bots
Agent labor scales, but human attention doesn't. I stopped running bots through a chief of staff and started treating them like general managers with charters and rules for when they can bother me.
Marketing to machines
ChatGPT recommending your product and a coding agent installing it are two different outcomes. Measuring mentions alone can hide whether coding agents can use what you sell.
If Picks and Shovels had one more chapter
I published the book in 2025. The chapter I would add now is about marketing to agents, and the part I got wrong is more interesting than the part I would add.
Developer marketing needs pi-shaped marketers
T-shaped worked when one deep skill plus cross-training was enough. With unlimited tokens and shrinking headcount, a marketer can genuinely excel at more than one thing, and in developer marketing the second leg is coding.
