
If Picks and Shovels had one more chapter
I published the book in 2025. The chapter I would add now is about marketing to agents, and the part I got wrong is more interesting than the part I would add.
Read the postPicks and Shovels: tech marketing for the AI era.
Get your copy→Articles and guides about AI Marketing

I published the book in 2025. The chapter I would add now is about marketing to agents, and the part I got wrong is more interesting than the part I would add.
Read the post
T-shaped worked when one deep skill plus cross-training was enough. With unlimited tokens and shrinking headcount, a marketer can genuinely excel at more than one thing, and in developer marketing the second leg is coding.
Read the post