10 developer marketing best practices for 2026
Developer marketing continues to evolve. Here are the ten practices that separate successful developer marketing programs from the rest in 2026.
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Making your content AI-friendly in 2026
AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.
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Your docs are for AI now (and this changes everything about Developer Relations)
AI coding agents are now the biggest consumer of your docs. The necessary change in how we write docs is a harbinger of the changes necessary in Developer Relations strategy, overall.
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My AI Flow State: How I use AI to transform my marketing workflow
I've developed what I call my "AI flow state." It's a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.
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When everyone becomes a builder, every company becomes a developer tools company
After 30 years of marketing developer tools at companies like Sun Microsystems, Microsoft, Amazon Web Services, Meta, Twitter, Timescale, and Supabase, I've written the definitive guide to developer marketing. "Picks & Shovels: Marketing to Developers During the AI Gold Rush" is available now.
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