DevRel is marketing. Stop pretending otherwise.
Everyone who wears the company t-shirt is doing marketing, including the people who insist they are not. What developer relations gives up by holding that line is bigger than a job title.
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Mastering the PMM interview
An LLM can now generate every artifact a take-home test used to measure, with extraordinary detail and high accuracy. So what is the product marketing interview now?
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Everything is cheap
When it costs almost nothing to build something, you start to devalue your own time. I built my own Granola for no reason at all. Knowing which builds are worth it is the skill that matters now.
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Is PMM going to survive the AI reckoning?
The role will survive. Most of the people currently in it might not. Not because AI is good at product marketing, but because the essence of the job was never the artifacts.
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Level-appropriate communication: your team is copying you
Managing up means giving each level the version of the problem they can act on. Managing down means remembering that everything you say gets multiplied before it lands, and that your team is copying you either way.
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Why you need a training program
Depending on the nature of your developer-focused cloud company, you may have any number of these problems: * You have an open-source version of your cloud product and have no idea who your open-sou...
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What kind of Developer Advocate do you need and where can you find them?
Matching the myriad things Developer Advocates do with your needs as a business is critical to determining the kind of Developer Advocacy organization you need. You may need someone to be stewards of ...
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How do you measure Developer Advocacy?
Measuring our work is important. Let's face it: not every company gets the role of Developer Relations. I'm not going to belabor the point, but in lean times demonstrating your value to the organizati...
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Developer Relations, where do you start?
I spoke with someone recently who didn't know where to start with their first hire in Developer Relations. As folks who know me appreciate, I think of the Developer Relations organization as the follo...
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