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10 developer marketing best practices for 2026
Developer marketing continues to evolve. Here are the ten practices that separate successful developer marketing programs from the rest in 2026.
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I am Prashant Sridharan.
I have spent 30 years helping developer tools win.
From Sun to Microsoft to AWS to Meta to Twitter to some of the most innovative startups around. I build marketing teams, launch products, and turn technical founders into market leaders.
#1Amazon Best-Seller
The definitive guide to technical marketing
Master the art of developer marketing with the guide that blends strategy, execution, and real-world lessons.
Featured blog posts
Insights on developer marketing, developer relations, and building products developers love.
| 12m read
Making your content AI-friendly in 2026
AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.
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The complete developer marketing guide (2026 edition)
Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.
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Strategy
30+ years of experience in developer marketing and go-to-market strategy.
Community
Built and led developer communities at Sun, Microsoft, AWS, Facebook, and Twitter.
Growth
Helping startups and enterprises accelerate their developer adoption.