Special offer
Your AI-ready developer marketing toolkit
Get the book, the digital files for your AI tools, and the exact prompts and agent skills I use every day. Everything you need to market to developers in the AI era.

What you get
Three formats. One goal. Make you a better developer marketer, faster.
Digital EPUB
The complete book in EPUB format. Read it on your Kindle, iPad, or any e-reader. Highlight, bookmark, and search to your heart's content.
Markdown for LLMs
The entire book as clean Markdown files. Feed them into ChatGPT, Claude, or any AI assistant and get answers grounded in real developer marketing strategy.
Prompts, skills, and agent commands
Battle-tested marketing prompts, Claude Code agent skills, and slash commands built from the frameworks in the book. Positioning, messaging, competitive analysis, blog posts, and more.
Choose your package
Digital Bundle
- Digital EPUB of Picks and Shovels
- Markdown files for LLMs
- Marketing prompts and agent skills
- Free updates as new prompts ship
Bundle + Consulting
- Everything in the Digital Bundle
- 1 hour of personalized consulting
- Positioning, messaging, or GTM strategy
- Recording of your session
Don't get left behind by AI
Sign up for the Strategic Nerds Newsletter and get expert advice on Developer Marketing and Developer Relations so you can navigate technical marketing in the AI era.