I wrote the book on developer marketing. Literally. Picks and Shovels hit #1 on Amazon.

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Your AI-ready developer marketing toolkit

Get the book, the digital files for your AI tools, and the exact prompts and agent skills I use every day. Everything you need to market to developers in the AI era.

Picks and Shovels book cover

What you get

Three formats. One goal. Make you a better developer marketer, faster.

Digital EPUB

The complete book in EPUB format. Read it on your Kindle, iPad, or any e-reader. Highlight, bookmark, and search to your heart's content.

Markdown for LLMs

The entire book as clean Markdown files. Feed them into ChatGPT, Claude, or any AI assistant and get answers grounded in real developer marketing strategy.

Prompts, skills, and agent commands

Battle-tested marketing prompts, Claude Code agent skills, and slash commands built from the frameworks in the book. Positioning, messaging, competitive analysis, blog posts, and more.

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Digital Bundle

$19.95
  • Digital EPUB of Picks and Shovels
  • Markdown files for LLMs
  • Marketing prompts and agent skills
  • Free updates as new prompts ship
Save $100

Bundle + Consulting

$499.95$599.95
  • Everything in the Digital Bundle
  • 1 hour of personalized consulting
  • Positioning, messaging, or GTM strategy
  • Recording of your session

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