Special offer
Your AI-ready developer marketing toolkit
Get the book, the digital files for your AI tools, and the exact prompts and agent skills I use every day. Everything you need to market to developers in the AI era.

What you get
Three formats. One goal. Make you a better developer marketer, faster.
- Digital EPUB
- The complete book in EPUB format. Read it on your Kindle, iPad, or any e-reader. Highlight, bookmark, and search to your heart's content.
- Markdown for LLMs
- The entire book as clean Markdown files. Feed them into ChatGPT, Claude, or any AI assistant and get answers grounded in real developer marketing strategy.
- Prompts, skills, and agent commands
- Battle-tested marketing prompts, Claude Code agent skills, and slash commands built from the frameworks in the book. Positioning, messaging, competitive analysis, blog posts, and more.
Choose your package
Digital Bundle
$19.95
- Digital EPUB of Picks and Shovels
- Markdown files for LLMs
- Marketing prompts and agent skills
- Free updates as new prompts ship
Bundle + Consulting
Save $100$499.95$599.95
- Everything in the Digital Bundle
- 1 hour of personalized consulting
- Positioning, messaging, or GTM strategy
- Recording of your session