| 8m read
When communities become toxic
The Olympics remind us that fierce competition and mutual respect can coexist. Somewhere along the way, tech forgot that.
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Expert insights on developer marketing, developer relations, and building products developers love.
| 17m read
The WBR survival guide
You just got invited to your first Weekly Business Review. Executives are talking about variance, control limits, and leading indicators. Here's how to follow along, contribute meaningfully, and not embarrass yourself.
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| 20m read
The language of sales
Pipeline. ACV. NDR. Bookings versus revenue. If you came from a technical background, sales vocabulary sounds like a foreign language. Here is a practical go-to-market glossary, and why understanding these metrics makes you better at your job.
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| 3m read
I wrote a novel
Many novelists are turning to AI to write their stories. I went the other way. I wrote a technothriller the old-fashioned way, and the characters surprised everyone, including me.
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| 9m read
API marketing strategy: how to promote your developer platform
APIs are products, and they need marketing. But API marketing differs from traditional product marketing in important ways. Here's how to build a strategy that drives developer adoption.
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| 4m read
Open source landing page templates you can actually program
Every landing page builder is drag-and-drop. None of them have APIs. So I built templates that are just TypeScript configuration objects.
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| 1m read
Take a bow, you earned it
You have done the work. Now you need to show up and claim what's yours.
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| 8m read
Developer content strategy: creating content developers actually read
Most developer content gets ignored. Here's how to create content that cuts through the noise, earns developer trust, and actually drives product adoption.
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| 9m read
Agent Skills for developer marketing: Picks and Shovels in your AI workflow
I turned my book on developer marketing into Agent Skills. Now Claude can apply the frameworks directly to your product launches, positioning, and GTM strategy.
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| 13m read
Does positioning still matter?
AI agents can read your docs, evaluate your capabilities, and match you to customer needs without a positioning statement. So does positioning still matter? The answer changed my thinking.
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| 8m read
Developer marketing vs traditional B2B marketing: 7 critical differences
Developer marketing isn't just B2B marketing for a technical audience. It's fundamentally different in approach, tactics, and mindset. Here are the seven differences that matter most.
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| 10m read
What is DevRel? The complete guide to developer relations
Developer relations is one of the fastest-growing functions in tech, yet one of the least understood. This guide explains what DevRel is, what it isn't, and how to build effective programs.
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