Book, training, or one hour of consulting
These are three different products. They share a method. They do not replace each other. If you only need the argument, buy the book. If your team needs to practice, buy the training. If you have one decision on the table, buy the hour.
The book
Picks and Shovels is a 494-page paperback about marketing products whose buyer is a developer. Paperback and Kindle are on Amazon. Print is also at Barnes & Noble. The digital bundle on this site is $19.95 if you want the EPUB, the markdown files, and the prompts.
Buy the book when you are building the function, not when you need someone in the room this week. I cannot sit with your team through a paperback.
The training
The AI marketing training is $1,500 for up to five people. It is a live working session. We start from where the team actually sits with AI, then spend the time on exercises you keep. It is not a lecture about the book.
Buy the training when more than one person has to change how they work, and you want that change to happen in one afternoon.
The one-hour consulting session
The bundle plus one hour is $499.95. You get the digital files and one hour on a single problem: positioning, messaging, or go-to-market. I read what you send first. You get a recording. That hour is not the team training and it is not a retained advisory engagement.
Buy the hour when one decision is stuck and a second pair of eyes would move it. If you want ongoing advisory, that is priced per engagement. Start at Contact.
A short comparison
| Product | Price | What you walk away with |
|---|---|---|
| Book | Retailer sets the print price. Digital bundle is $19.95. | The method, on the page, at your pace. |
| Training | $1,500 for up to five people | A live session, a recording, and workflows the team keeps. |
| Bundle plus one hour | $499.95 | The files plus one recorded hour on one decision. |