Prashant Sridharan, developer marketing expert

30+ years turning developer tools into market leaders. Author of Picks and Shovels.

I am Prashant Sridharan, a developer marketing expert and the author of Picks and Shovels: Marketing to Developers During the AI Gold Rush, the #1 Amazon best-seller on developer marketing. I started my career as a developer. Then I became the person who convinced other developers to use the tools I believed in.

Thirty years later, I have led marketing and developer relations at Sun Microsystems, Microsoft, AWS, Meta, Twitter, and Supabase. I write about developer marketing, AI marketing, and go-to-market strategy on this site. Strategic Nerds is my personal blog and thought leadership platform, not a marketing agency.

I love my current role at Supabase. I am not looking for a full-time job. But I am available for advisory roles, board positions, and just chatting where my experience can make a difference.

Experience

I have built and led teams at companies ranging from fast-growing early-stage startups to the largest technology companies on the planet.

Sun Microsystems

Java Evangelist

Microsoft

Director

AWS

Director of Marketing + Evangelism

Publications

I have been writing about technology for almost three decades.

Advanced Java Networking

1996

JavaBeans Developer's Resource

1997

Picks and Shovels

Marketing to Developers During the AI Gold Rush

2024

Buy now

Cover coming soon

Coming soon

The Midnight Coder's Children

A thriller about a cyberattack on the global financial system. A late software pioneer's children must decode her secrets to stop it.

September 2026

Learn more

How I can help

I am not a consultant who writes reports and disappears. I roll up my sleeves and work alongside your team to get things done.

Advisory

Strategic guidance for founders and executives navigating developer marketing. I help you avoid the mistakes I made so you can make new, more interesting ones.

Board-level marketing strategy
Go-to-market planning
Fundraising narrative development
Competitive positioning

Interim leadership

Your VP of Marketing just left. Your CMO search is taking longer than expected. I can help you figure out what to focus on next, and to provide periodic checkins.

Team leadership and management
Campaign execution oversight
Vendor and agency management
Recruiting support

Coaching

I have hired, managed, and mentored hundreds of marketers. I can help your team level up through hands-on coaching and training.

1:1 executive coaching
Team workshops and training
Interview prep course
Marketing training programs
Career development guidance
Marketing org design

Let's talk

I am always happy to chat with founders, executives, and marketing leaders who are trying to figure out how to reach developers. No pitch, no pressure. Just a conversation.

Get in touch

hello@strategicnerds.com