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AI Prompt: From Meetups to Mega‑Conferences
Most developer events fail because marketers plan them like sales conferences. They book flashy venues, hire motivational speakers, and wonder why developers don't show up or engage.
Prashant Sridharan
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What exactly is the product?
As PMMs, our job is not to sell features. Our job is to sell the complete experience. Every touchpoint. Every workflow. Every moment of friction. If any piece of the customer journey sucks, the whole product sucks.
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How I use Claude to automate developer marketing (and how you can too)
I built a system that turns the marketing frameworks I wrote about in my book into Claude-powered tools. Now I generate in minutes what used to take hours. The output follows the same frameworks I've refined over years of practice. And I can focus on strategy instead of execution.
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Your docs are for AI now (and this changes everything about Developer Relations)
AI coding agents are now the biggest consumer of your docs. The necessary change in how we write docs is a harbinger of the changes necessary in Developer Relations strategy, overall.
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Your CEO Will Hate Your Keynote (And Here's How to Survive It)
Writing keynotes for executives isn't just about crafting compelling narratives. It's about translating strategic positioning into a story that resonates with thousands of people who didn't choose to be there.
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My AI Flow State: How I use AI to transform my marketing workflow
I've developed what I call my "AI flow state." It’s a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.
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When everyone becomes a builder, every company becomes a developer tools company
After 30 years of marketing developer tools at companies like Sun Microsystems, Microsoft, Amazon Web Services, Meta, Twitter, Timescale, and Supabase, I've written the definitive guide to developer marketing. "Picks & Shovels: Marketing to Developers During the AI Gold Rush" is available now.
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Positioning and the rule of "three"
Marketing people always think in threes. It's not a hard and fast rule, of course, but there is some science and a lot of history behind it.
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Crisis management
Outages, viruses, billing errors, and more. Be prepared today for things to go wrong with your product tomorrow. Sunny days are always the best days to buy an umbrella.
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Aligning Developer Marketing with Product
Developer marketing and product teams must work in lockstep to ensure seamless messaging, adoption, and growth. Unlike traditional marketing, developer marketing must be deeply embedded in the product lifecycle to support bottom-up adoption.
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The art of the product demo
I’m going to teach you the secrets of a great product demo and how to tell the story of your customer through your product.
Just Write Code
One of the things we often lose sight of as marketing leaders in developer products and services is the importance of staying close to the actual code. It's so easy to get caught up in the maelstrom of our day jobs that we forget the reason we got