Prashant Sridharan, developer marketing expert
30+ years turning developer tools into market leaders. Author of Picks and Shovels.
I am Prashant Sridharan, a developer marketing expert and the author of Picks and Shovels: Marketing to Developers During the AI Gold Rush, the #1 Amazon best-seller on developer marketing. I started my career as a developer. Then I became the person who convinced other developers to use the tools I believed in.
Thirty years later, I have led marketing and developer relations at Sun Microsystems, Microsoft, AWS, Meta, Twitter, and Supabase. I write about developer marketing, AI marketing, and go-to-market strategy on this site. Strategic Nerds is my personal blog and thought leadership platform, not a marketing agency.
I love my current role at Supabase. I am not looking for a full-time job. But I am available for advisory roles, board positions, and just chatting where my experience can make a difference.
Experience
From fast-growing early-stage startups to the largest technology companies on the planet.
- Sun Microsystems
- Java Evangelist
- Microsoft
- Director
- AWS
- Director of Marketing + Evangelism
- Meta
- Developer Advocate
- Senior Director
- Timescale
- VP Marketing
- Tinybird
- VP Marketing
- Supabase
- Head of Product Marketing
Publications
I have been writing about technology for almost three decades.
How I can help
I am not a consultant who writes reports and disappears. I roll up my sleeves and work alongside your team.
Advisory
Strategic guidance for founders and executives navigating developer marketing. I help you avoid the mistakes I made so you can make new, more interesting ones.
- Board-level marketing strategy
- Go-to-market planning
- Fundraising narrative development
- Competitive positioning
Interim leadership (Not currently available)
Your VP of Marketing just left. Your CMO search is taking longer than expected. I can help you figure out what to focus on next, and to provide periodic checkins.
- Team leadership and management
- Campaign execution oversight
- Vendor and agency management
- Recruiting support
Coaching
I have hired, managed, and mentored hundreds of marketers. I can help your team level up through hands-on coaching and training.
- 1:1 executive coaching
- Team workshops and training
- Interview prep course
- Marketing training programs
- Career development guidance
- Marketing org design
Let's talk
I am always happy to chat with founders, executives, and marketing leaders trying to figure out how to reach developers. No pitch, no pressure. Just a conversation.
hello@strategicnerds.com