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How to write a great developer case study
The Developer Q&A: case studies that developers don't hate
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Newsletter
How to run ads for a developer-focused business
The old axiom that "ads don't work on developers" isn't true.
Newsletter
How to identify your Ideal Customer Profile (ICP), and why that's not good enough
Many of the Founders I work with spend day and night obsessing over their Ideal Customer Profile (ICP). The ICP is a deep understanding of who your best current customers are, and, as the logic goes, trying to replicate your success by finding more of those types of customers seems
Newsletter
How to choose what developer content to build
One of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are given an edict to "build content and drive growth," without any clear roadmap for doing so. To address this challenge, especially if you work
Newsletter
Why you need a training program
Depending on the nature of your developer-focused cloud company, you may have any number of these problems: * You have an open-source version of your cloud product and have no idea who your open-source users are. * You have a cloud product that only one person on a development team needs to
Newsletter
The 11 types of content that work for developers
I write a lot about content. I've provided a few tips on how to create content, a process for producing content within your Developer Relations team (hint: it's not just Developer Advocates writing stuff and throwing it over the wall!), and how to assemble everything into
Newsletter
The power of storytelling in developer marketing
Gather 'round, and let's tell some stories. I've written posts about what the various functions in developer relations do. I've also written some practical posts about the mechanics of running events, writing go to market plans, writing market requirements documents, and driving sales
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What is solution marketing and why should you care?
Plus, seven tactics to implement solution marketing on your team.
Newsletter
Six steps to get great customer feedback
Staying close to your customers and routinely obtaining quality, actionable feedback is essential oxygen for your business. Everyone in the organization is responsible for constantly listening to customers, and no one group has a monopoly on the process. The Developer Relations and Marketing teams can participate in the feedback process
Newsletter
How to produce developer content
If you've been reading my blog posts thus far, you know that a big component of my go-to-market plan is producing massive amounts of great content. This content can take the form of blog posts, white papers, tutorials, sample code, Starter Kits, videos, webinars, and more. Usually, this
Newsletter
How to build an amazing developer community, from scratch!
If I had a dollar every time an exec or CEO asked me to "build a developer community," I'd have a lifetime supply of dollar bills and a headache from rolling my eyes. Not to contradict the title of my own blog post, but developer communities
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Six tips for building your content strategy
I am often asked by founders and DevRel leaders where they should focus their content efforts. I've done this work countless times at numerous companies, big and small. Take it from me. Here are six tips for building your content strategy: Tip 1: Measure your work First, it