Positioning framework

Write a positioning statement a developer can believe.

Segment the market, name the ICP, write the statement, and build three messaging pillars. Use this before you name the product or write the homepage. The file lives in this repo at skills/positioning-framework/SKILL.md. There is no signup.

Install

Run this in a project that already uses the skills CLI.

npx skills add CoolAssPuppy/strategic-nerds --skill positioning-framework

If you want help applying it

Picks and Shovels, the book behind the method.
The digital bundle, if you want the files and prompts.
AI marketing training, a half-day session for a team of up to five.
Advisory, a conversation, not an agency retainer. Write hello@strategicnerds.com.