Developer marketing skills

These are the same working documents I use for positioning, naming, launches, and content. Install one skill. Do one job. There is no account and no paywall on the files.

All based on Picks & Shovels (my book on technical marketing in the AI era). If you need help putting these skills into practice, contact me.

positioning-framework
Positioning framework
Write a positioning statement a developer can believe.
Segment the market, name the ICP, write the statement, and build three messaging pillars. Use this before you name the product or write the homepage.
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npx skills add CoolAssPuppy/strategic-nerds --skill positioning-framework
```
Open the skill
prfaq
PRFAQ
Write the press release before you build the product.
Amazon working-backwards: a mock press release plus customer and internal FAQs, written in the customer's language.
```
npx skills add CoolAssPuppy/strategic-nerds --skill prfaq
```
Open the skill
product-naming
Product naming
Name an initiative, product, or feature and stop.
Pick the altitude, decide brand versus describe, run three rounds, screen the finalists, and name a decider.
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npx skills add CoolAssPuppy/strategic-nerds --skill product-naming
```
Open the skill
case-study
Case study
Tell a customer story where the customer is the hero.
Lead with quantified results, then the challenge, the choice, the work, and what happened next. No invented quotes.
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npx skills add CoolAssPuppy/strategic-nerds --skill case-study
```
Open the skill
developer-persona
Developer persona
Write a persona specific enough to change a targeting decision.
Role, stack, goals, pain, evaluation criteria, and objections, based on research rather than a fictional buyer.
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npx skills add CoolAssPuppy/strategic-nerds --skill developer-persona
```
Open the skill
go-to-market
Go to market
Write a launch plan with owners, dates, and numbers.
Scale the plan by launch tier. Every tactic gets an owner and a deadline. Vague awareness goals do not count.
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npx skills add CoolAssPuppy/strategic-nerds --skill go-to-market
```
Open the skill
launch
Launch
Run the launch as a campaign, not a day.
Tiers, sine-wave timing, pre-launch work, launch-day checklists, and the week after. From Picks and Shovels.
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npx skills add CoolAssPuppy/strategic-nerds --skill launch
```
Open the skill
product-launch-blog
Product launch blog
Announce the product in the first paragraph.
What shipped, who it is for, how it works, and how to start. Do not bury the news under industry context.
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npx skills add CoolAssPuppy/strategic-nerds --skill product-launch-blog
```
Open the skill
thought-leadership-blog
Thought leadership blog
State a thesis and prove it.
Open with the claim, build the argument, use concrete examples, and end on a point rather than a recap.
```
npx skills add CoolAssPuppy/strategic-nerds --skill thought-leadership-blog
```
Open the skill
content-strategy
Content strategy
Plan content that helps first and still supports the business.
Pillars, a twelve-week calendar, briefs, inside-out versus outside-in, and the Help First rule from Picks and Shovels.
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npx skills add CoolAssPuppy/strategic-nerds --skill content-strategy
```
Open the skill
bofu-seo-aeo-strategy
BOFU SEO and AEO
Write the comparison or alternative page that closes a decision.
Pick one format, earn credibility with concessions and worked prices, and structure the page so humans and answer engines can extract it.
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npx skills add CoolAssPuppy/strategic-nerds --skill bofu-seo-aeo-strategy
```
Open the skill