Content strategy

Plan content that helps first and still supports the business.

Pillars, a twelve-week calendar, briefs, inside-out versus outside-in, and the Help First rule from Picks and Shovels. The file lives in this repo at skills/content-strategy/SKILL.md. There is no signup.

Install

Run this in a project that already uses the skills CLI.

npx skills add CoolAssPuppy/strategic-nerds --skill content-strategy

If you want help applying it

Picks and Shovels, the book behind the method.
The digital bundle, if you want the files and prompts.
AI marketing training, a half-day session for a team of up to five.
Advisory, a conversation, not an agency retainer. Write hello@strategicnerds.com.