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How to write a great developer case study
The Developer Q&A: case studies that developers don't hate
Oct 26, 2023
•
Prashant Sridharan
How to run ads for a developer-focused business
The old axiom that "ads don't work on developers" isn't true.
Oct 13, 2023
•
Prashant Sridharan
December 2022
How to identify your Ideal Customer Profile (ICP), and why that's not good enough
Many of the Founders I work with of late have been jumping on the Ideal Customer Profile (ICP) bandwagon. It kind of makes sense. The ICP is a deeper…
Dec 29, 2022
How to choose what developer content to build
One of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are…
Dec 28, 2022
Why you need a training program
Depending on the nature of your developer-focused cloud company, you may have any number of these problems: You have an open-source version of your…
Dec 14, 2022
The 11 types of content that work for developers
I write a lot about content. I've provided a few tips on how to create content, a process for producing content within your Developer Relations team…
Dec 14, 2022
The power of storytelling in developer marketing
Gather 'round, and let's tell some stories. I've written posts about what the various functions in developer relations do. I've also written some…
Dec 8, 2022
What is solution marketing and why should you care?
Plus, seven tactics to implement solution marketing on your team.
Dec 6, 2022
Six steps to get great customer feedback
Staying close to your customers and routinely obtaining quality, actionable feedback is essential oxygen for your business. Everyone in the organization…
Dec 4, 2022
How to produce developer content
If you've been reading my blog posts thus far, you know that a big component of my go-to-market plan is producing massive amounts of great content. This…
Dec 2, 2022
How to build an amazing developer community, from scratch!
If I had a dollar every time an exec or CEO asked me to "build a developer community," I'd have a lifetime supply of dollar bills and a headache from…
Dec 1, 2022
November 2022
Six tips for building your content strategy
I am often asked by founders and DevRel leaders where they should focus their content efforts. I've done this work countless times at numerous…
Nov 28, 2022
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