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I am often asked by founders and DevRel leaders where they should focus their content efforts. I've done this work countless times at numerous companies, big and small. Take it from me. Here are six tips for building your content strategy: Tip 1: Measure your work First, it
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Sales Enablement is the goals/metrics, content, and accountability measures put in place to ensure that your sales team is armed with everything they need to most effectively do their jobs. In this post, I'll cover what sales enablement means to me, coming from the perspective of someone
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With AWS Re:Invent season upon us, I thought I'd cover some of my thoughts on how to build a quality events program. Note, this post is about third-party events. In a future post, I will cover my tried and true playbook for running your first developer conference.
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You've built your market requirements document and your growth plan. Now you need to build your go-to-market plan. What elements go into a solid go-to-market plan? I am a big fan of the "write it down" methodology, so my marketing plans are usually long, detailed documents
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There are multiple ways to monetize an open-source product. Let's talk about a few of them here. One important thing to keep in mind is that these aren't mutually exclusive: any company can employ one or more of these options simultaneously. 1. Pure consulting services 2.
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Matching the myriad things Developer Advocates do with your needs as a business is critical to determining the kind of Developer Advocacy organization you need. You may need someone to be stewards of your developer community, or perhaps you need someone who can show other developers how your product or
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Product-led growth (PLG) enables you to focus your entire customer-facing SaaS business on a common goal: get people to sign up for your product. Once someone has signed up for your product, then a sales motion could kick in based on various qualifications you determine make the most sense for
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Imagine you've seen chatter about a cool new product on social media or via word of mouth from your friends. You go to the website for this product, you see what it does (generally speaking), you see that it's backed by a real company, you check
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The MRD is the principle product strategy document. It is primarily accompanied by the Product Requirements Document (PRD). Sometimes, companies skip the MRD and PRD and go straight to listing out features, writing user stories, and prioritizing them. But done properly, the MRD and PRD can both provide guiding first
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The ringleaders of the circus
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Product naming can be one of the most infuriating and most creative exercises one can go through in a company. As a Developer Product Marketing Manager, you are the ringleader of the circus, but you are not the main attraction. Your coterie will include product, engineering, your fellow marketing managers,
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In our industry, we launch products constantly. When we're in the daily soup of running our business, we lose sight of the fact that 99% of our target developers don't give one iota of a damn about our launch. We think, "We worked on this