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Many of the Founders I work with spend day and night obsessing over their Ideal Customer Profile (ICP). The ICP is a deep understanding of who your best current customers are, and, as the logic goes, trying to replicate your success by finding more of those types of customers seems
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One of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are given an edict to "build content and drive growth," without any clear roadmap for doing so. To address this challenge, especially if you work
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Depending on the nature of your developer-focused cloud company, you may have any number of these problems: * You have an open-source version of your cloud product and have no idea who your open-source users are. * You have a cloud product that only one person on a development team needs to
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I write a lot about content. I've provided a few tips on how to create content, a process for producing content within your Developer Relations team (hint: it's not just Developer Advocates writing stuff and throwing it over the wall!), and how to assemble everything into
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Gather 'round, and let's tell some stories. I've written posts about what the various functions in developer relations do. I've also written some practical posts about the mechanics of running events, writing go to market plans, writing market requirements documents, and driving sales
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Plus, seven tactics to implement solution marketing on your team.
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Staying close to your customers and routinely obtaining quality, actionable feedback is essential oxygen for your business. Everyone in the organization is responsible for constantly listening to customers, and no one group has a monopoly on the process. The Developer Relations and Marketing teams can participate in the feedback process
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If you've been reading my blog posts thus far, you know that a big component of my go-to-market plan is producing massive amounts of great content. This content can take the form of blog posts, white papers, tutorials, sample code, Starter Kits, videos, webinars, and more. Usually, this
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If I had a dollar every time an exec or CEO asked me to "build a developer community," I'd have a lifetime supply of dollar bills and a headache from rolling my eyes. Not to contradict the title of my own blog post, but developer communities
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I am often asked by founders and DevRel leaders where they should focus their content efforts. I've done this work countless times at numerous companies, big and small. Take it from me. Here are six tips for building your content strategy: Tip 1: Measure your work First, it
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Sales Enablement is the goals/metrics, content, and accountability measures put in place to ensure that your sales team is armed with everything they need to most effectively do their jobs. In this post, I'll cover what sales enablement means to me, coming from the perspective of someone
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With AWS Re:Invent season upon us, I thought I'd cover some of my thoughts on how to build a quality events program. Note, this post is about third-party events. In a future post, I will cover my tried and true playbook for running your first developer conference.